Branding with Social Media

Course Objectives:

By the end of this training program, participants will be able to:

1. Familiarize participants with key digital marketing channels and their unique characteristics.
2. Explain the fundamentals of a well-designed website.
3. Introduce participants to on-page and off-page SEO techniques.
4. Teach the importance of keywords and how to conduct keyword research.
5. Emphasize the role of social media in digital marketing.
6. Provide basic strategies for popular social media platforms.
7. Explain Pay-Per-Click (PPC) advertising.
8. Familiarize participants with platforms like Google Ads and Bing Ads.
9. Cover various content formats
10. Provide strategies for content creation and distribution.

Learning Outcomes:

Upon completing this training, participants will be able to:

1. Identify key digital marketing channels and understand their unique characteristics, enabling them to choose the most suitable channels for their marketing strategies.
2. Gain the fundamental principles of a well-designed website, ensuring they can create or improve websites that provide a positive user experience and effectively support digital marketing efforts.
3. Acquire knowledge of both on-page and off-page SEO techniques, empowering them to optimize websites for search engines and improve their online visibility.
4. Learn the importance of keywords and how to conduct keyword research, enabling them to choose and implement relevant keywords for SEO and content strategies.
5. Capable of developing and executing basic social media strategies tailored to popular platforms, fostering engagement and interaction with their target audience.
6. Comprehend the concept of PPC advertising and its value, enabling them to set up and manage PPC campaigns for targeted traffic and conversions.
7. Explore various content formats and understand when to use each type, equipping them to create diverse and engaging content.
8. Develop strategies for creating and distributing high-quality content, enabling them to effectively reach and engage their target audience through digital marketing channels

Methodology:

• Pre – Assessment
• Interactive lectures and presentations
• Group discussions
• Post – Assessments

Target Audience:

• Marketing Manager
• Marketing Executives
• Business Owners
• Content creator
• YouTuber
• Web designer
• E-commerce Manager
• Digital Marketer
• Other related roles